You did the work, so why are you giving the credit away? Take a moment to think about the last time you achieved something big in your Assistant role. Maybe it was a complex project, a last-minute problem you solved before anyone even knew it existed, an event that ran seamlessly because you had thought […]

A few weeks ago I ran a poll for Assistants on LinkedIn, asking a simple question. Do you relate to the idea of being an invisible expert? Knowing what I know about this pattern, the results didn’t surprise me at all. 35 Assistants voted and the post reached 1,449 people. 61% said both words landed, […]

I started reading Money Master The Game by Tony Robbins a few days ago. The intro is written by Marc Benioff, CEO of Salesforce, and in it he shares four questions Tony asked him early in his career. I sat with those questions for a while, and one of them stood out more than the […]

Have you ever stopped to ask yourself what you really want from your career? I don’t mean the answer you give in an interview or when someone asks about your goals. I mean the answer underneath that. The reason that sits much deeper than money, achievements or recognition. Recently, I was reading The One Page […]

There are moments in life where something happens externally, but internally it feels much bigger than it really is as you go into overthinking. That happened to me recently when I suddenly couldn’t post or market my business on Facebook. I couldn’t post anything across different groups and within seconds my inner critic had plenty […]

Many Assistants believe confidence grows when someone notices their work and acknowledges their value. It feels natural to wait for reassurance before trusting your judgement, especially in roles where being supportive and reliable matters so much. But over time, waiting for recognition can quietly undermine your confidence rather than strengthen it. This happens because confidence […]

Assistants are the calm in the storm, always two steps ahead, quietly navigating challenges and crises before they actually happen. Managing competing priorities, navigating least minute changes and supporting others with professionalism, even when under pressure. But constantly operating at this level requires emotional resilience. One simple and powerful way to build this resilience is […]

If you’re an Assistant who’s ever felt stuck in self-doubt, questioned your value, or struggled to show up with confidence, you’re not alone. Many Assistants carry these feelings quietly, even while excelling at their roles. The good news? Confidence isn’t something you’re born with, it’s something you build, step by step. And it starts with […]

As an Assistant, whether you’re supporting c-suite executives, managing complex projects or running your own virtual services, the pressure to perform flawlessly can be overwhelming. It’s no wonder that self-doubt creeps in, whispering that you’re not enough or that your contributions go unseen. But there’s the truth! Your self-worth isn’t tied to how perfect your […]