My Mission 

Is to empower Assistants to believe in themselves and build a financially successful Virtual Assistant business, so that they can have the financial security and time freedom they desire and deserve.

Hey, I’m Suzie, and I help Executive Assistants build a financially successful Virtual Assistant business and attract their dream clients.


sometimes you have to say 'yes' to yourself

How would it feel to design life on your terms and be your own boss? Do you want more freedom and flexibility in your day?

I did, too! That’s why I set out to create The VA Freedom Startup so that I could support Assistants like you in getting started with your Virtual Assistant business and making it a financial success.

In 2013 I lost my parents seven months apart and understandably that was emotionally challenging and I was in a work environment where I didn’t have the freedom and the flexibility to get the support to move through that time in a way that would have served me best. 


I was at a point in my life where I really needed support and despite having poured decades into the Assistant industry, it just wasn't a position that offered me the freedom and flexibility that allowed me to heal from that journey.

So that’s when I started my coaching training because the lack of freedom and flexibility wasn't serving me, so I set out to create a different result for myself. I knew that was going to mean taking different actions. Therefore I retrained as a coach and started to work with and started empowering Assistants to become business owners too. 

I was in a whole new world as I’d always been an employee. I didn’t know how to run a business, it’s beyond the skill set of being an Assistant. There's a whole skill set around running a business and that’s what I needed support with. So I finally had an aha, if you need support get support! That’s when I invested with coaches and mentors and did all these things and that’s what I’m going to help you do as well.



I was in one of the hardest times of my life and after having given two decades to the administrative industry, I realised I was a statistic, I was just a number. 

I BELIEVE IN...

Honest and open communication, going after my dreams, reading books, eating healthy food and keeping fit; mind, body & soul.

I'm NOT ABOUT...

Disrespect, dishonesty, animal cruelty, audio books, drinking alcohol, staying in bed to 11am.

YOU CAN FIND ME...

Guesting on podcasts, on coaching calls with my amazing clients, hanging out on LinkedIn.

daily rituals...

Morning meditation, cuddles with my cat, drinking tea, curled up with a book and listening to my favourite podcasts.

The kind of results my clients have gotten…






I now have 4 clients and my confidence in being a Virtual Assistant has grown massively. No more imposter syndrome. You’ve totally made me step into who I am and people are coming to me (Laura)






Working with you has shown me the way forward. My outlook has gone from fearful and drowning in my own imposter syndrome and skepticism to hopeful optimism that when I put in the work, I can achieve this for myself (Angela) 






Hiring a business coach was the best decision I ever made. I've now got four clients and am half way to being fully booked (Rose)






By supporting clients my own life has transformed with opportunities to inspire thousands of Assistants through speaking events at PA clubs, motivational corporate talks, and transforming lives through my coaching programmes, weekly newsletters and inspiring content. I’ve celebrated each one of my clients wins and am proud to have been part of their journey.






If you’re willing to put in the work, I can coach you on the strategies you need to build a financially successful Virtual Assistant business so that you can have the time freedom and flexibility you desire.

I’m an ex-Assistant of 22 years in corporate London which is one of the major cities in the world (so I probably get and pretty much have seen every issue you’re dealing with right now)


Trained as a personal performance coach with The Coaching Academy


Trained as a Virtual Assistant before doing a 360 and launching my coaching business


Licensed as a NLP (Neuro Linguistic Practitioner) with Richard Bandler (co-creator of NLP)


Qualified as a EFT (Emotional Freedom Techniques) and Matrix Reimprinting practitioner


Attuned to Reiki master 


Worked with high level coaches including Shaa Wasmund MBE, Helen Pritchard Online and I Heart My Life


Presented talks to the Canary Wharf PA club, Miss Jones PA, We Are The City, Practically Perfect PA and the Business Support Network (BSN)

Appeared on podcasts including The Leader Assistant, Virtually Amazing, Place Talks and Have a Seat Conversations in the Workplace

So why choose me as your coach?

Laura

“I now have 4 clients and my confidence
in being a Virtual Assistant has grown massively.
No more imposter syndrome”

Victoria

“It was quite frankly life changing for me on a
personal and professional perspective.”

Victoria

“It was quite frankly life changing for me
on a personal and professional perspective”

Millicent

“If you are looking for coaching and specifically
for VA coaching, Suzie will not disappoint”

“If you are looking for coaching and specifically for VA coaching, Suzie will not disappoint”

Millicent

Jodie

Jodie

“I have a much more confident approach to each day and feel positive about the future no matter what happens”

“I have a much more confident approach to each day and feel positive about the future no matter what happens”

Taryn

Taryn

“I feel more confident and I have a clear vision about what I need and want to do to make my business a success”

“I feel more confident and I have a clear vision about what I need and want to do to make my business a success”

let's work together

I'm SUPER excited to support you and help you gain clarity around the first steps you need to move your Virtual Assistant business forward. Let's create the freedom that you desire and create something that you're proud of.

Did you just say yes to your dreams?