In business, confidence is a key ingredient for success. Yet, so many heart-centered entrepreneurs find themselves held back by self-doubt, limiting beliefs, and negative emotions that keep them from stepping into their full potential. This is where Emotional Freedom Techniques (EFT), also known as tapping, can be a game changer.

In this blog, I’ll share what EFT is, how it works to rewire negative beliefs and emotions, and why cultivating confidence is essential for creating meaningful impact in your business.

What is EFT?

EFT is a simple yet powerful tool that combines elements of traditional Chinese acupressure with modern psychology. It involves gently tapping on specific meridian points on the body while focusing on an issue or emotion you’d like to release.

This technique works on the basis that negative emotions stem from disruptions in the body’s energy system. By tapping on these points, we can restore balance, reduce the intensity of the emotion, and create space for new, empowering beliefs.

The science behind EFT

While EFT may seem unconventional, research supports its effectiveness. Studies have shown that tapping can lower cortisol levels, the body’s stress hormone, by up to 43%. This reduction in stress helps calm the nervous system, making it easier to process and release stuck emotions.

From a psychological perspective, EFT works to rewire neural pathways. When we identify a limiting belief (e.g., “I’m not good enough”) and tap while acknowledging it, we interrupt the brain’s stress response. Over time, this rewiring process helps us adopt new, positive thought patterns.

Shifting negative beliefs and emotions

As business owners, we often face internal blocks like fear of failure, fear of being seen, or imposter syndrome. These beliefs can feel overwhelming, keeping us stuck in a cycle of overthinking and inaction.

EFT allows us to gently acknowledge and release these emotions without judgment. By tapping through phrases like, “Even though I feel afraid to put myself out there, I deeply and completely accept myself,” we validate our feelings while creating space for self-acceptance and growth.

This practice not only shifts how we feel in the moment but also helps dismantle the deep-seated patterns that keep us playing small.

The benefits of confidence in business

Confidence isn’t just a nice-to-have; it’s the foundation for success in your business. When you believe in yourself and your abilities, you…

1. Attract aligned opportunities: Confidence allows you to show up authentically in your messaging, making it easier to connect with your ideal clients

1. Take bold action: Whether it’s raising your prices, launching a new offer, or pitching yourself for opportunities, confidence gives you the courage to take the steps that drive growth
2. Recover from setbacks: With a strong sense of self-worth, you’re better equipped to handle challenges and view them as opportunities to learn and grow
3. Inspire Trust: Confidence is magnetic. When you believe in yourself, others are more likely to believe in you too

Why EFT is part of my coaching toolbox

As a coach and healer, I’ve seen firsthand how EFT transforms not just beliefs but lives, with clients telling me “you’ve changed my life”. My work is grounded in empowering you to see your potential and create meaningful impact, and tapping is one of the tools I use to help you get there.

When you work with me as your coach, we’ll use EFT to uncover the hidden blocks that keep you from stepping into your full potential. Together, we’ll shift those beliefs and emotions so you can move forward with clarity, confidence, and purpose.

Ready to strengthen your entrepreneurial confidence

If self-doubt has been holding you back, it’s time to take the first step towards rebuilding your confidence and trust in yourself again. I’ve created a free Entrepreneurial Confidence Quiz, designed to help you identify where you’re holding yourself back from calling in your soul-aligned clients and make the difference only you can make.

I hope you’ve found this blog insightful and I’d love to hear your thoughts and feedback. You can follow me on Facebook, Instagram, and LinkedIn for more tips and insights to support your journey. You are worthy of creating the life and business that you deserve. It’s safe to allow yourself to trust and call good things into your life.