As an Assistant, whether you’re supporting c-suite executives, managing complex projects or running your own virtual services, the pressure to perform flawlessly can be overwhelming. It’s no wonder that self-doubt creeps in, whispering that you’re not enough or that your contributions go unseen.

But there’s the truth! Your self-worth isn’t tied to how perfect your work is or how loudly your voice is heard. It’s rooted in your inner belief in your own value, something no one can take away.

So how do you shift from feeling stuck in self-doubt to standing tall with unshakeable confidence?

Here are three game changing strategies to start owning your worth today…

1. Recognise your contribution beyond tasks

You’re more than your to-do-list. Your intuition, problem-solving and emotional intelligence are all valuable assets that transform how your team, company, or clients succeed. Start journalling daily about moments where you made a difference, no matter how small, to rewire your mindset to see your impact in full.

2. Align your language with confidence

The stories you tell yourself become your reality. Notice the language you use about yourself and your work. Replace “I’m just an Assistant” or “I’m not sure if I’m good enough” with affirmations like “I bring unique value every day” or “I am confident and capable”. Speak these truths aloud daily to recondition your inner critic.

3. Take small, consistent actions that build momentum

Confidence grows from consistent action, not perfection. Break bigger goals into manageable steps and celebrate each win. Whether it’s speaking up in a meeting or reaching out to a potential client, each step forward reinforces your belief that you are worthy and capable of growth.

This journey isn’t about overnight transformation, it’s about committing to progress, no matter how small.

What’s one small win you’ve had recently that boosted your confidence at work or in your business? Share your story in the comments below, I’d love to celebrate with you!

For those ready to deepen this transformation, I created the Self-Worth Reset Guide, a free guided meditation and 25 journaling prompts designed specifically for Assistants looking to move from self-doubt to self-trust.

Download your free guide here and take the first bold step to owning your confidence and worthy today.