Mindset

You are more than ‘just’ an Assistant!

June 25, 2021

Have you ever felt like, or been treated as, ‘just’ an Assistant? I have too and it doesn’t feel good. As an ex-Assistant of 22 years in corporate London, one of the major cities in the world, I get and pretty much have probably seen every issue you’re dealing with right now in your career. […]

You are more than ‘just’ an Assistant!
You are more than ‘just’ an Assistant!
You are more than ‘just’ an Assistant!
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Have you ever felt like, or been treated as, ‘just’ an Assistant? I have too and it doesn’t feel good.

As an ex-Assistant of 22 years in corporate London, one of the major cities in the world, I get and pretty much have probably seen every issue you’re dealing with right now in your career.

Everything from micro-management, bullying, feeing undervalued, under appreciated, gender pay gaps, limited flexibility and seen as ‘just’ an Assistant. As a Mindset & Business Coach I’m on a mission to empower Assistants to believe in themselves and am an advocate of the administrative industry.

I know that you crave and deserve a thank you for your hard work and dedication to your Executive and the organisation you work for. It can grind you down when you don’t feel appreciated or valued in your role. You feel frustrated that you’re not recognised for your worth and secretly start to doubt yourself.

As an ex-Assistant I at times suffered from a lack of self-confidence, self-belief and imposter syndrome. I didn’t speak up as much as I could have done in meetings. I worried what others would say and felt my opinion didn’t matter, worrying that I would make a fool of myself.

I want to share some guidance in this blog on how to shift your mindset, increase your confidence and self-belief. Because you are enough and I see you, I hear you and I want you to know you are valued and appreciated.

Remind yourself of your accomplishments – If you don’t have an accomplishments box, start now by recalling your career accomplishments. Take a look at everything you’ve achieved and reflect on all the hard work you’ve put in that’s got you to where you are today. Take a moment to celebrate yourself, because you’ve earned your spot, your accomplishments are proof of that!


Identify what’s shaking your confidence – Is it your new job title or a change in your work environment? Or is it new responsibilities? Is it how others are treating you and the role? The place where you’re underselling yourself is likely the root of the problem. If you can’t figure it out, try troubleshooting the issue by writing key words / emotions on post it notes and brainstorm from there.

Once you’ve identified the culprit, talk to someone – Pick someone you trust to talk about your waning self-confidence. If it’s a work problem, make sure to confide in someone who isn’t your co-worker. Choose someone who sees you outside of that environment, whether it’s a coach or mentor. They’ll be able to support you with identifying those feelings of fear and remind you of your strengths.


Remember, you are more than ‘just’ an Assistant and other people’s opinions of you, or the role do not define you or your accomplishments. You are a creator, a warrior, a fearless leader, a problem solver, a strategist, timekeeper and so much more! You are appreciated and valued.

If you haven’t already listened to my ‘not just a PA’ podcast with Amy Ferris of Place Talk’s Podcast, you can check it out HERE.

To connect with me you can find me on LinkedIn, Facebook or you can visit my website at Suzie Flynn Coaching. If you’re an Assistant who is looking to build their own Virtual Assistant business, then do checkout my VA Startup Guide and take the first step towards a financially successful Virtual Assistant business with the time freedom and flexibility you desire and deserve.

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